Specialized Solutions for Credit Unions

Rethink. Disrupt. Advance.

Our mission is to discover, develop, and deploy solutions to serve credit unions and their members.

  • Deepening member relationships
  • Spurring organizational growth
  • Reducing operational expense

We evaluate and develop the best in consumer-driven products, services, and systems to create unique, member-centric credit union solutions.

Marketing Services

CU Growth Solutions offers a full-service agency model at a fraction of a full-service agency price tag. We’ve worked with credit unions across the country, from supporting existing marketing efforts to fully developing and implementing annual campaigns. We know what works because we are 100% credit union focused.

We help credit unions pinpoint their target audience, focus on the marketing initiatives that will meet specific goals and objectives, and tailor comprehensive marketing plans to yield a positive return on investment and spur growth.

Branding

Market Research & Strategy

Communication

Budgeting and Planning

Post Merger Communication

When credit unions make the decision to merge, the transition can be overwhelming. CU Growth Solutions works with merging or newly merged credit unions to help them find their new shared mission, vision and values, and communicate their message to members and vendors throughout the process.

Using various exercises led by CU Holding’s leadership team, we will guide a discussion which will establish a framework for the blended organization that supports the credit union’s long term goals. CU Growth Solutions provides strategic planning, merger communication and branding solutions that meet the tactical needs of your credit union.
An important key to success is dedicating the time and resources needed to strategically manage all the moving pieces.

Product Development

Keeping members engaged and offering differentiated products and services to deepen member relationships is key to a credit unions success, but many times the process of developing new products and services can be overwhelming. That’s where we come in. Our product development solutions are specially designed for each credit union’s individual goals and objectives. Whether it’s building upon a stand-alone program or managing a new idea from concept to implementation, we can help.

Strategic Planning

It’s no surprise that in the credit union industry, change is constant. Since every credit union is unique, we use a tailored approach and a fluid process, the key is asking the right questions that help discover the best path toward success.

We work with you analyze your current model, understand your growth goals and objectives, define the short term and long term efforts that will make the most impact, and develop a staff communication model to gain buy-in from all in your organization. We are the right partner to move the plan to action.

Our team has over 60 years’ combined experience in developing and implementing strategic plans specific to the organization’s goals and objectives.

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CU Growth Solutions is a division of CU Holding Company, LLC.